The organization
BPO Collections conducts first-party and third-party collections on behalf of a variety of industries, including retail, education, financial services, healthcare, telecommunications, and utilities. BPO has over 27 years of experience in the field of debt collecting, is a proud family-owned business, and employs more than 500 people between its multiple offices.
Motivation for change
Compliance plus collections; those two words are synonymous with the most successful collection agencies in the industry. A day on the job for a collections employee means asking people, often much like themselves, to pay their outstanding debt. This is hard and severely challenges an individual’s work motivation.
Additionally, staying in lockstep with the perpetually evolving regulatory climate, compliance is the ultimate focus. This often presents a delicate balance with the operational team, between getting the best out of an employee and ensuring the highest compliance standards.
This case study will highlight how using Aspect League™ provided motivation for collection employees to elevate their productivity and stay in alignment with the standards of BPO.
Why Aspect
BPO launched Aspect League™ in its Cherry Hill, New Jersey location. At the forefront of its objectives was to make its team's technology experience engaging, enjoyable, and easy. In addition, management wanted an effective tool for supervisors to course-correct employee’s work prior to reaching the end of each week. Furthermore, BPO wanted to provide its executives “engagement highlights” all contained in a unified platform. The BPO team chose to leverage Aspect solutions across one of its major business lines: Automotive Finance. This giant of automotive finance proudly provides an end-to-end car buying experience that has been trusted by over 3.7 million customers.
The solution
The solution was to tightly manage employees and supervisors to performance goals through an integrated set of engagement, gamification, and skill-development tools and consultative meetings. On BPO’s part, the management team identified an internal game master for the automotive finance group that thoroughly understood the contact center’s goals. The game master easily tracked progress toward company goals through scorecards. When progress was not trending toward goal achievement, he leveraged game mechanics such as a contest or duel within minutes.
BPO was also able to effectively engage employees who were trending in the wrong direction by leveraging the Coaching module that resides within the supervisor and business manager’s user interface. By engaging so efficiently via the Coaching module, managers could course-correct much sooner with an employee. Furthermore, BPO used a virtual raffle wheel to reward employees with prizes in a seamless user experience that removed all levels of manual effort.
The Aspect Leaderboard application was utilized to power TV leaderboards across its contact center floor to provide recognition for high performing employees in front of peers. The results were significant: Right Party Contacts increased 36%, First Time Payments increased 13%, and Call Score skyrocketed 61%. In total these results transpired over a span of four months, resulting in a significant ROI.
"There are multiple advantages to Aspect. Besides performance improvements, motivation, and retention, one of the huge advantages that the game provides is complete transparency for employees into what peers are doing. It completely removes and dispels favoritism between managers and certain employees, because they can see actions moment to moment; what is occurring and the results.” - Workforce Manager, BPO Collections
The results
Historically, BPO has been at the forefront of the collections industry with its dedication to improving business operations, processes, and outcomes. Its journey to increase employee engagement with the purpose of improving compliance scores and increasing employee productivity led them to incorporate game mechanics. BPO approached gamification knowing that it would be a culture change, and if done extremely well, would provide multiple benefits. By utilizing Aspect, BPO got just that: employees, supervisors, site directors, and executives were provided a transparent view of the production landscape through five distinct user interfaces. Company goals outlined by BPO’s leadership were broken into individual score cards for employees and teams. Their objectives were clear and their progress was easily tracked.
Transparency is simple but it played a poignant role in shaping the narrative around the benefit of implementing Aspect League™ at BPO. Healthy competition, goals, coaching, and peer recognition were all areas that showcased the benefits of the objective evaluation of employees and the organization.
